After a string of issues involving both customer and driver dissatisfaction, Uber has vowed to make new investments into the driver experience. But even as they talk about changes, the company is still engaged in a massive behavioral experiment in order to entice drivers to work more and longer hours, at times in less lucrative areas.
Noam Schreiber for the New York Times thinks that, “By mastering their workers’ mental circuitry, Uber and the like may be taking the economy back toward a pre-New Deal era when businesses had enormous power over workers and few checks on their ability to exploit it.” Read more here: How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
