As social media use continues to escalate around the world, you might be surprised to learn who is leading the pack. Even with over two billion users, Facebook isn’t growing at the rapid rate of Instagram, who last year gained 100 million users in six-months. Farhad Manjoo for the New York Times dives deeper into the intricacies of our love for (and frustrations with) social media in his article, Why Instagram Is Becoming Facebook’s Next Facebook.