Eighty-six percent of women hope to achieve security in retirement but the statistics show that only about 33% of them will. Poverty often hits women harder in retirement. In 2021, AARP and the Ad Council came together to create a new campaign, “We Say Save It,” to help women better plan for retirement living. The article, AARP, Ad Council Team Up to Boost Women’s Retirement Savings talks about the reasons why women suffer monetarily after quitting work and directs readers to the, WeSaySaveIt.org official site that offers women detailed information on retirement savings and ways to make your money work best for you.
Tag: Ad Council
A Mind Is a Terrible Thing To Waste
“Only You Can Prevent Forest Fires.”
“Take a Bite Outta Crime.”
Q: Who said these famous lines and from what ad agency did they originate?
A: The Ad Council.
Since its inception, to encourage the public during WWII, the Ad Council has helped develop thousands of public service announcements. The group maintains 35 to 40 active campaigns at one time and receives funding mainly from corporations and individuals, as well as time donated by top ad agencies and media outlets.
Enter the social media generation and the Ad Council is right there, ready to meet this new audience. One of their latest campaigns, “I Am a Witness” focuses on bullying and digital communications. No doubt it will be fascinating to see what new Ad Council slogans become part of our everyday speech.