How Visa, Using Card Fees, Dominates a Market
By ANDREW MARTIN
Visa says it does not care how consumers use their debit card, as long as it is a Visa. But for now at least, the company says the only way to ensure that a purchase is routed over the Visa network is to sign.
“When you use your Visa card, you have a chance to win a trip to the Olympic Winter Games,” a new Visa commercial promises.
The commercial does not explain the rules, but the fine print on Visa’s Web site does: nearly all Visa purchases are eligible — as long as the cardholder does not enter a PIN.
Read the whole article from the New York Times, January 5, 2010.
