We often see social media rants about products, but do they actually represent how we feel about the brands or are they really just a way to blow off steam? Janet Morrissey for the New York Times explores this question in her article, Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth and reminds companies what studies show. Even when we put things out for the world to see, the words from our mouths the next day may be a very different story.
