We’re nearing the age envisioned in the movie Minority Report. Of course, they were arresting people before they could commit crimes, but remember all of the screens in the stores that would speak to John Anderton, or the directed advertising as he would walk past store windows and on his computer screen?
Companies are harvesting all kinds of information about you through the sites visited on your linked devices, and using it to send targeted advertising. Ever noticed that the ads on your browser change based on your recent searches? Brian X. Chen and Natasha Singer for the New York Times explore this phenomenon more closely in the article, Free Tools to Keep Those Creepy Online Ads From Watching You, as well as offering reviews of four tools that can help maintain your privacy.