“Only You Can Prevent Forest Fires.”
“Take a Bite Outta Crime.”
Q: Who said these famous lines and from what ad agency did they originate?
A: The Ad Council.
Since its inception, to encourage the public during WWII, the Ad Council has helped develop thousands of public service announcements. The group maintains 35 to 40 active campaigns at one time and receives funding mainly from corporations and individuals, as well as time donated by top ad agencies and media outlets.
Enter the social media generation and the Ad Council is right there, ready to meet this new audience. One of their latest campaigns, “I Am a Witness” focuses on bullying and digital communications. No doubt it will be fascinating to see what new Ad Council slogans become part of our everyday speech.
