The new name that branders are giving the life stage between ages 14-34. Defined by Tom Ascheim, president of ABC Family, as, “The time from your first kiss to your first kid.” Disney’s Family Channel Aims Younger Than Millennials With New Name. The channel will be renamed, Freeform, a vision of how teens and twenties currently utilize media. It is unusual that such a successful station would undergo these major changes, but Disney executives want to stay ahead of the curve and continue their seamless audience flow.
