American Airlines and Fiat/Chrysler Automobiles are reaping huge benefits from being the Pope’s transportation during his trip to the United States. The intense media coverage often features shots of his plane or the various cars in which he is traveling. “If you’re going to buy the equivalent ad space, you’re talking about millions of dollars,” observed Tim Maleeny, Havas Worldwide’s chief strategist. The fact that the Pope is photographed in or near the vehicles is providing quite an endorsement campaign for these companies.
