Want to appear trustworthy with clients? Then avoid these fifteen phrases. Linda Zetlin for Inc. presents the list offering detailed reasons why these words cause skepticism. It goes to show that what we say may reveal more than we intend.
Category: Marketing
Are You Oily?
How do you feel about essentials oils? Ever given them a try, just to see? What do you think about Multi-level Marketing businesses? Young Living and DoTerra, the two leading essential oil companies share a deep and ‘colorful’ past. Rachel Monroe for the New Yorker offers an in-depth history of the men who started both groups, as well as a personal look into what the people who sell their products actually gain from being part of these marketing schemes.
How Essential Oils Became the Cure for Our Age of Anxiety
Try It Then Buy It
Try it before you buy it at Sephora! The nations number one speciality beauty retailer has added all kinds of new touches to their in-store shopping experience. For example, see yourself in all kinds of lashes, experiment with a range of perfumes, or let a stylist apply foundation from their large collection. In a selfie obsessed and friend critiquing world, this allows the customer to get a feel for the cosmetics before they make a purchase. It also inspires shoppers to spend lots more time in the store. Sephora is finding that the longer they stay, the more they buy.
Truth or Meme?
During this election season especially, the public has employed more and more tools to influence the online political narrative, or so it seems, according to Amanda Hess for the New York Times in, Memes, Myself and I: The Internet Lets Us All Run the Campaign. What a fascinating read and another look into the ways social media continues to inform our views as a nation. Now, if I could just find the perfect Accounting meme to steer clients my way.
What Part Does Social Media Play in Your Life?
How often do you check your social media accounts? Do they play a large part in your social or business life? You’re not alone. According to Teddy Wayne for the New York Times, 90% of 18-29 year olds and over 75% of 30-49 year olds use social media on a daily basis. But times may be changing as a small group of “holdouts” are eschewing social media, even as a marketing platform. Check out why in, Holdouts of the Social Media Age.
Men, Women and Sportscasting
In honor of National Women’s Day, an article about being in the public eye as a female sportscaster. Such a male dominated arena from both the commentator and fan perspectives, it offers more focused attention on the women who work the fields than any other anchor position. Richard Sandamir and John Branch for the New York Times, share the stories of these women and how important personal awareness and safety is in this profession. The Dangers of Being a Female Sportscaster. Not to mention the reminder that males should strive to behave as gentlemen.
Blessed Advertising
American Airlines and Fiat/Chrysler Automobiles are reaping huge benefits from being the Pope’s transportation during his trip to the United States. The intense media coverage often features shots of his plane or the various cars in which he is traveling. “If you’re going to buy the equivalent ad space, you’re talking about millions of dollars,” observed Tim Maleeny, Havas Worldwide’s chief strategist. The fact that the Pope is photographed in or near the vehicles is providing quite an endorsement campaign for these companies.
POPE FRANCIS IS GIVING THESE BRANDS A HUGE MARKETING BOOST
What’s your favorite flavor of pie?
Tomorrow is Pi day and I couldn’t resist throwing in a post that deals both with numbers and a tasty treat. So, what will you be doing tomorrow on 3.14.15 at 9:26:53? I’m thinking a nice quiche would be good in the a.m. and then a big old piece of buttermilk pie for in the evening. There is no call for using Pi, 3.14159 in accounting…, but this still counts as a math related post, right? Enjoy your pie day and this article with a little history of both Pi and Pie. After all, this kind of Pi day only happens once every century!
Throwback Thursday | The Pi Day of the Century
He ‘Monopolized’ Her Time
The story you’ve always heard about Monopoly the board game isn’t quite the whole truth. Who knew that a woman created a version of the game years before Charles Darrow, the depression era “savior” of Parker Brother’s? Elizabeth Magie was quite a progressive woman for her time. She supported herself, didn’t marry until the age of 44 and spent her free time working on a game that would help the world understand how monopolies broke down society and crushed small business. How interesting that a man took what a woman began and made a fortune? Hmm…
Monopoly’s Inventor: The Progressive Who Didn’t Pass ‘Go’
They’ll Never Let It Go and We Wouldn’t Want Them To
Disney tends to make more off of the branded merchandise than the movie itself, wild huh? “We create products that extend the storytelling — the emotional connection that the consumer has when they’re seeing the film carries on in the three-dimensional world,” says Josh Silverman, the executive vice president for global licensing. And they hit the jackpot in a big way with Frozen. Spanning the ages and the sexes. So, do you have an Elsa, Anna or Kristoff at your house? Or would you secretly like to be one of the characters yourself? I’m sure Disney can help you with that.